My Media

Free upgrade to My Mail Pro for My CMS

Free upgrade to My Mail Pro for My CMS

We are pleased to announce that all customers of My Media have now had their My CMS (Content Management System) upgraded to fully integrate with My Mail Pro, our professional email marketing solution.

This integration should lead to better email deliverability under Google and Yahoo’s new specification (see below), as well as a reduction in the number of spam form submissions that you get.

My Mail Pro is a free service for all customers, subject to fair usage restrictions (up to 1,000 free emails per month. Beyond this, there is a £2 charge for an extra 10,000 emails).


Google & Yahoo’s New Specification

My Tech Group has always emphasised the importance of authenticating your emails properly. As a sender, authentications allow you to protect your domain and sending reputation by reducing fraud, phishing attacks, and more. It also helps with your deliverability because email service providers look to these authentications when deciding if an email they’ve received is legitimate.

Google and Yahoo are turning email authentication into a mandatory requirement. To protect their user inboxes from spam, phishing, fraudulent emails, and other unwanted emails, they have introduced certain email sender guidelines that will be enforced as of February 1, 2024.

In this post, we’ll talk about all of the requirements that will apply to sending transactional emails. My Mail Pro already has you covered on some of these requirements while others require your action.

Requirements that we’ve got covered 

  • TLS encryption
    Google and Yahoo require email to be transmitted over a TLS connection. My Mail Pro has always protected our email sending by using TLS connections.
  • PTR records and rDNS
    Both of these methods are used to identify the domain names associated with a particular IP address. My Mail Pro has these in place.
  • RFC 5322 compliance
    RFC 5322 is an Internet standard that defines the correct format for email messages, including message body, headers, and attachments. Emails sent using My Mail Pro are RFC 5322 compliant.

Requirements that require action from the domain owner 

1. SPF and DKIM authentication 

Sender Policy Framework (SPF) denotes the mail servers that are allowed to send emails from the domain. DomainKeys Identified Mail (DKIM) is a protocol that adds digital signatures to the email to ensure that there is no tampering.

These authentication protocols are advised by all providers, but not all senders use them. Now, Google and Yahoo have mandated SPF and DKIM authentication for all incoming emails. Having these records in place will help with the deliverability of your emails. 

2. Spam rates 

Google has mandated that a sender’s spam rates should be below 0.3%. Staying within these limits will prevent your emails from being marked as unsolicited or fraudulent. While Yahoo hasn’t mentioned a specific percentage, maintaining a spam rate below 0.1% is advisable.

At My Tech Group, we monitor spam complaints and require the percentage to be below 0.1%. Failure to do so could lead to the suspension of email-sending capabilities. These will adhere to Google and Yahoo’s new guidelines.

Why should you comply with the new guidelines? 

The new requirements have to be fulfilled by February 1, 2024. Per Google’s announcement, emails that fail to meet these requirements could be rejected or marked as spam by their servers.

Apart from helping with delivery to Google and Yahoo, enforcing these practices will help with the deliverability of your emails to any recipient server.

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